Campaign Analyst

Job Summary:

- We are is seeking a detail-oriented and skilled Campaign Analyst to join our team.

- The successful candidate will be responsible for building and managing marketing campaigns across various platforms, including Google Paid Search, Google Ads, and LinkedIn.

- The role requires experience with 6sense, strong analytical skills, and the ability to visualize data to track campaign performance.

- The Campaign Analyst will report directly to the Senior Market Research Analyst and work closely with other team members to drive business growth.

Key Responsibilities:-

Campaign Development- : Execute campaign strategy developed by Growth Marketing Director across Google Paid Search, Google Ads, and LinkedIn to achieve business objectives.

- Experience with 6sense- : Utilize 6sense for account-based marketing setting up and executing targeted display campaigns identified by Growth Marketing Director.

- Data Analysis and Reporting- : Analyze campaign performance data, create reports, and visualize data to track key metrics and optimize campaigns.

- Collaborate with Senior Market Research Analyst- : Work closely with the Senior Market Research Analyst to ensure research insights are integrated into campaign strategies.

- Monitor Campaign Performance- : Continuously monitor and analyze campaign performance, making data-driven adjustments to improve effectiveness.

- Audience Segmentation- : Develop and implement audience segmentation strategies to target specific customer groups effectively.

- Stay Updated on Industry Trends- : Keep abreast of industry trends, platform updates, and best practices to ensure campaigns are current and effective.

- Support Team Collaboration- : Collaborate with marketing, sales, and product development teams to align campaigns with overall business goals.

- Client Interaction- : Engage with clients to understand their campaign needs and provide tailored marketing solutions.

Qualifications:

- Proven experience with 6sense for account-based marketing and predictive analytics.

- Strong proficiency in building and managing campaigns on Google Paid Search, Google Ads, and LinkedIn.

- Excellent analytical and problem-solving skills.

- Ability to create and visualize data reports to track and optimize campaign performance.

- Strong written and verbal communication skills.

- Ability to work independently and as part of a team.

- Attention to detail and strong organizational skills.

Preferred Qualifications:-

- Previous experience in a campaign analyst or similar role.

- Familiarity with other marketing platforms and tools.

- Experience with data visualization tools (e.g., Tableau, Power BI)