Business Analyst - Internet/Online

Job Description | Business Analyst

Location : Delhi

About the firm:

Well funded rapidly growing B2C firm

Who is this for?

If you are enthusiastic about solving business challenges and would love to perform detailed analysis and play with data analytics tools, then here is where you belong. We're a D2C startup We need someone who can translate numbers into narratives, optimizing performance across different functions like marketing, operations and growth.

Job Responsibilities:

- Analyze and Optimize Data: Evaluate sales and performance metrics to identify trends, key areas/ leavers for growth, and campaign effectiveness using Google Analytics, Meta Ads Manager, and Shopify data.

- Performance Marketing Insights: Partner with digital marketing teams to analyze Google Ads, Meta Ads, and Amazon Ads, identifying ways to improve ROI and create some good frameworks to scale campaigns profitably.

- Customer Behavior Tracking: Track and analyze user behavior, product preferences, and feedback to optimize product listings, landing pages, and marketing campaigns.

- Collaborate Cross-functionally: Work closely with marketing, product development, and design teams to ensure smooth implementation of data-driven decisions.

- Competitor& Market Analysis: Conduct market research to identify emerging footwear trends and ensure the firm stays ahead of competition in the mass premium segment.

- Documentation & Reporting: Prepare business requirement documents, data reports, and presentations to communicate performance updates, insights, and recommendations.

Qualifications:

- D2C/E-commerce Expertise: 1+ years experience with a D2C or an e-commerce brand

- Data Analysis: Proficient in tools like SQL/ Python, with the ability to analyze large datasets and derive actionable insights.

- Problem-Solving Mindset: Ability to uncover performance gaps and creatively solve challenges using data-driven methods.

- Communication Skills: Strong written and verbal communication to convey technical insights to non-technical stakeholders and senior management.

- Immediate joiner preferred