Burma Burma - Senior Manager - Marketing

Position Overview:

- Burma Burma is seeking a seasoned Senior Marketing Manager with 8 + years of experience in the lifestyle sector to lead our marketing initiatives.

- The ideal candidate will drive innovative campaigns highlighting Burma Burma's unique cultural story while growing its brand presence in India's food and lifestyle markets.

Key Responsibilities:

- Strategic Planning: Develop and implement quarterly marketing strategies across digital, offline, and experiential channels.

- Cultural Storytelling: Create campaigns that share the rich Burmese heritage behind our brand.

- Team Leadership: Lead and mentor the marketing team to deliver impactful campaigns.

- Digital & Data-Driven Marketing: Oversee digital strategy, leveraging Meta platforms (Facebook, Instagram).

- Google Ads, and data analysis to optimize results.

- Creative Campaigns: Conceptualize innovative marketing initiatives for product launches, collaborations, and special events.

- Public Relations & Events: Manage media relations, PR, and events to promote the brand.

- Budget & Reporting: Manage budgets and provide timely reporting on campaign performance and future recommendations.

Qualifications :

- 8 + years of marketing experience in the lifestyle sector, preferably in F&B, Retail & Lifestyle Industry.

- Proven expertise in digital marketing, brand storytelling, and campaign execution.

- Strong analytical skills with a deep understanding of data and performance metrics.

- Ability to craft culturally resonant marketing strategies and creative campaigns.

Travel:

- Short trips to Burma Burma Restaurants in NCR, Kolkata, Ahmedabad, Hyderabad and Bangalore may be on the cards, now and then.

About the Company:

Burma Burma is a gathering place celebrating the food, culture & traditions of Burma. Spearheaded by childhood friends Chirag Chhajer and Ankit Gupta, the concept of Burma Burma hails from Ankit's Burmese roots. His mother and her family were brought up Myanmar, which set the base for the early introduction of the heady flavours of Burmese cuisine.