BTL Marketing Head

Job Title: Head of Below-the-Line (BTL) Marketing

Location: NCR

Job Overview:

As the Head of BTL Marketing, you will be responsible for designing, implementing, and managing comprehensive below-the-line marketing strategies that effectively engage our target audience, drive brand awareness, and convert leads into customers. This role involves overseeing a talented marketing team, collaborating across departments, and ensuring the execution of innovative and impactful campaigns.

Key Responsibilities:

1. Strategic Planning:

- Develop and implement BTL marketing strategies aligned with overall business objectives.

- Analyze market trends and consumer insights to inform marketing strategies and tactics.

2. Campaign Management:

- Plan and execute BTL campaigns, ensuring they resonate with target audiences and deliver measurable results.

- Oversee direct marketing, event marketing, promotions, and sponsorship initiatives.

3. Team Leadership:

- Lead and mentor the BTL marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

- Set team objectives and KPIs, and regularly assess performance against goals.

4. Budget Management:

- Develop and manage the BTL marketing budget, ensuring efficient allocation of resources across campaigns and activities.

- Monitor expenditures and provide regular reports on campaign performance and ROI.

5. Cross-Functional Collaboration:

- Work closely with sales, product, and digital marketing teams to ensure cohesive messaging and integrated campaigns.

- Collaborate with external agencies and vendors to enhance campaign effectiveness and reach.

6. Performance Analysis:

- Utilize analytics and reporting tools to measure campaign success and optimize future initiatives.

- Prepare regular performance reports for senior management, highlighting key insights and recommendations.

7. Innovation:

- Stay abreast of industry trends, competitive landscape, and emerging technologies to drive innovation in BTL marketing approaches.

- Experiment with new tactics and technologies to engage consumers effectively.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.

- Strong understanding of consumer behavior and experience in executing successful BTL campaigns.

- Excellent project management skills with the ability to handle multiple projects under tight deadlines.

- Proficient in data analysis and reporting, with experience using industry-standard marketing and analytics tools.