BRILLON - Area Sales Manager - General Trade

Essential Duties and Responsibilities:.

- Meet S&D targets by effective implementation of area sales & development plans.

- Plan and achieve distribution expansion as per budget plans.

- Stocks and logistics planning for the area.

- Ensure distributor claims are settled in time by proper scrutiny and on-field verification.

- Ensure retention of agreed ROI for the distributors.

- Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.

- Develop distribution strategy in line with changing channel mix.

- Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to the Regional Sales Manager.

- Execute and track distribution expansion by class of towns, type of OLs, and category as per plan and take corrective action, wherever required.

- Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed timelines.

- Plan for new product launches by channel based on a thorough understanding of category and distribution objectives for the products to be launched.

- Execute merchandising strategy by channels / by category and ensure shelf share greater than the market for Tier 1 SKUs.

- Ensure targeted productivity norms for channels and by category are met.

Required Skills / Experience / Competencies:.

- Good experience in handling field Sales Teams, Sales Associates & Merchandisers.

- Good experience in promotional planning, Budgeting & managing trade.