Bright Eve Solutions - Digital Marketing Manager

We are seeking a results-driven individual with hands-on experience in Google Ads, Facebook Ads, and other paid media platforms to generate high-quality online leads.

The ideal candidate must be passionate about performance marketing and skilled in creating, managing, and optimizing digital ad campaigns that drive conversions.

Key Responsibilities:

- Plan, create, and execute paid ad campaigns on Google Ads, Facebook/Meta Ads(including Instagram), and other digital platforms.

- Optimize campaigns for maximum ROI, CPL (Cost Per Lead), and conversion rates.

- Continuously monitor ad performance, generate reports, and provide actionable insights.

- Conduct A/B testing and audience segmentation to improve ad effectiveness.

- Research market trends and competitor strategies in digital advertising.

- Manage daily ad budgets and bid strategies effectively.

- Coordinate with the content and design team for creatives, landing pages, and ad copies.

- Ensure lead quality by tracking lead sources and working closely with the sales team.

Must-Have Skills:

- Proven experience in running and optimizing Google & Facebook Ads.

- Strong knowledge of online lead generation strategies.

- Proficiency in tools like Google Ads Manager, Meta Ads Manager, Google Analytics, and CRM systems.

- Solid understanding of landing page optimization and funnel marketing.

- Data-driven mindset with attention to detail.

- Master's or Bachelor's in any related field.

Preferred Qualifications:

- Hands-on experience in digital ad campaign management.

- Google Ads & Meta Certification is a plus.

- Experience with remarketing and lead nurturing strategies