BrightChamps - Assistant Manager/Manager - Performance Marketing

What is BrightChamps?

A global live-learning edtech platform for kids from 6 to 16 years to learn next-gen life skills such as Coding, Financial Literacy, Communication Skills and Robotics. BrightCHAMPS is currently valued at $650 million with a $63 million investment, and services 30+ countries (India, Indonesia, US, UAE, Vietnam, and many other countries across SEA and MENA) in 12+ languages across its 4 verticals.

What is this role about?

We seek a dynamic and results-driven Assistant Manager / Manager - Performance Marketing with 3 to 4 years of experience managing Meta (Facebook, Instagram) and Google ad campaigns.

The ideal candidate should possess a robust understanding of the digital marketing landscape, including e-commerce, and be adept at leveraging various digital channels to drive performance and achieve marketing objectives. Experience with performance marketing in the US is highly preferred. This role requires a strategic thinker who can develop and implement effective marketing strategies tailored to diverse regional markets, driving growth and engagement for BrightChamps offerings.

As our Performance Marketing Manager, you'll :

Develop and Implement Strategies:

- Develop, implement, and manage performance marketing strategies to promote BrightChamps' offerings and drive targeted traffic.

- Identify opportunities to enhance campaign performance through innovative approaches and optimization techniques.

Campaign Execution and Optimization:

- Execute and optimise Facebook and Google ad campaigns, ensuring alignment with our marketing goals and budget.

- Continuously monitor and adjust campaigns to improve performance metrics such as CTR, CPA, and ROAS.

Data Analysis and Strategy Refinement:

- Analyze and interpret campaign data to continually refine strategies for improved performance and ROI.

- Prepare regular performance reports and insights for stakeholders to inform decision-making and strategy adjustments.

Collaboration and Integration:

- Collaborate with the marketing team to integrate performance marketing efforts with broader marketing initiatives.

- Work closely with creative and content teams to develop compelling ad creatives and landing pages that drive conversions.

Trend Monitoring and Best Practices:

- Stay updated with the latest trends and best practices in digital marketing, especially concerning social media platforms.

- Conduct A/B testing on various ad components to identify the most effective strategies and tactics.

Budget Management and Reporting:

- Manage campaign budgets, ensuring efficient allocation and utilization of resources.

- Forecast budget requirements and report on key performance metrics to stakeholders.

Coordination and Execution:

- Coordinate with internal teams and external partners to ensure seamless execution of marketing campaigns.

_ Ensure all campaigns comply with industry standards and platform policies.

To win, you will need:

Education: Bachelor's/Master's degree in Marketing, Business, or a related field.

Experience:

- 2-3 years of hands-on experience in managing Facebook and Google ad campaigns, with a proven track record of driving growth and engagement.

- Experience in e-commerce and/or edtech is preferred but not mandatory.

- Knowledge of performance marketing strategies in the USA is a significant advantage.

Technical Skills:

- Strong understanding of the digital marketing landscape, including SEO, SEM, email marketing, content marketing, and analytics.

- Proficient in using analytics and ad management tools (e.g., Google Analytics, Facebook Ads Manager, Twitter Ads).

Analytical and Creative Skills:

- Excellent analytical skills with the ability to interpret and leverage data to inform decision-making.

- Creative thinker with strong problem-solving abilities and a keen eye for detail.

Communication and Interpersonal Skills:

- Effective communicator with excellent interpersonal skills.

- Ability to articulate campaign performance and strategic insights clearly to various stakeholders.

- Adaptability to work in a fast-paced, dynamic environment and adapt to evolving business needs.

- Self-motivated with the ability to manage multiple projects and deadlines effectively.