Brand Strategist - Go To Market - Advertising Agency

About the Role:

Roles and Responsibilities:

- Develop and implement comprehensive brand strategies and marketing plans for a range of clients.

- Conduct market research and analyse data to inform brand positioning and strategy.

- Collaborate with clients to understand their business goals and brand objectives for deriving GTM strategies.

- Lead the development and execution of integrated marketing campaigns from brand and social media first.

- Coordinate with internal teams to ensure brand consistency across all channels for key clients.

- Analyze campaign performance and provide actionable insights for optimization and campaign executions.

- Create and manage content strategies to enhance brand engagement.

- Conduct brand training sessions and workshops for clients and internal teams if required.

- Support business development efforts with strategic recommendations and presentations and pitches.

- Stay updated on industry trends and best practices in branding and marketing for categories / industries that we have clients in.

Key Skills & Competencies:

- Excellent analytical, research, and data interpretation skills.

- Strategic thinker with the ability to balance creativity and business goals.

- Strong communication, client management, and presentation skills.

- Proven ability to work cross-functionally with creative, digital, and strategy teams.

- Up-to-date knowledge of branding, social media, and marketing trends.

Qualifications & Experience:

- 4+ years of experience in brand strategy, marketing, or advertising agency environments, with at least

23 years in a managerial role.

- Experience developing GTM strategies, brand campaigns, and multi-channel marketing plans.

- Demonstrated success in leading client-facing strategy and delivering measurable results.