Brand Specialist - FMCG/FMCD/eCommerce

Key Responsibilities:

- Plan and implement 360 marketing campaigns (ATL, BTL, digital, influencer, trade marketing).

- Conduct market research, consumer insights, and competitor analysis to identify opportunities.

- Manage brand positioning, product launches, and go-to-market strategies.

- Collaborate with sales, trade marketing, and distribution teams to ensure brand visibility at retail and modern trade.

- Monitor brand performance, track KPIs (awareness, market share, ROI), and prepare regular reports.

- Manage relationships with advertising agencies, media houses, and creative partners.

- Drive innovation in packaging, communication, and consumer promotions.

- Ensure consistent brand messaging across offline and digital channels.

- Manage brand budget and deliver efficient ROI on spends.

Key Skills & Competencies:

- Proven experience in brand management within FMCG/FMCD industry.

- Strong knowledge of marketing strategy, consumer behavior, and retail trade dynamics.

- Expertise in ATL, BTL, and Digital Marketing campaigns.

- Excellent communication, analytical, and leadership skills.

- Ability to manage cross-functional teams and external agencies.

- Strong business acumen with data-driven decision-making ability.