Brand Marketing Manager - Food & Beverages

About the Role:

- In this exciting role, you will develop and execute strategic brand marketing initiatives that drive brand awareness, customer engagement, and business growth.

- You will be responsible for crafting compelling brand narratives, managing marketing campaigns across various channels, and collaborating with cross-functional teams to ensure a cohesive brand experience.

Responsibilities:

Brand Strategy & Management:

- Develop and implement comprehensive brand marketing strategies to enhance brand equity, increase market share, and achieve business goals.

- Conduct market research and analysis to understand customer needs, market trends, and competitive landscape.

- Leverage insights to inform brand strategy and campaign development.

- Create and maintain brand guidelines to ensure brand consistency across all marketing materials and communication channels.

Campaign Development & Execution:

- Plan, execute, and manage integrated marketing campaigns across various channels (digital, social media, print, etc.) to drive brand awareness and customer engagement.

- Collaborate with creative teams to develop high-quality marketing assets, including advertisements, promotional materials, and content for various platforms.

- Identify and manage strategic partnerships and sponsorships that align with brand objectives and enhance brand visibility.

Performance Analysis & Optimization:

- Monitor and analyze the performance of brand marketing initiatives using key performance indicators (KPIs).

- Provide data-driven insights and recommendations for optimization and improvement of marketing campaigns and brand strategies.

- Manage the brand marketing budget efficiently, ensuring cost-effective execution of marketing activities.

Teamwork & Collaboration:

- Work closely with cross-functional teams (sales, product development, public relations) to ensure alignment and coordination of brand marketing efforts.

- Oversee the planning and execution of brand-related events, trade shows, and promotional activities to increase brand presence and engagement.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's degree preferred).

- Minimum of 5 years of experience in brand marketing or a related field, with a proven track record of success in developing and executing impactful marketing campaigns.

- Strong understanding of brand management principles, consumer marketing strategies, and the food & beverage industry.

- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, marketing automation platforms).

- Excellent written and verbal communication skills, with the ability to craft compelling brand stories and messaging.

- Strong analytical and problem-solving skills with a data-driven approach to marketing decision-making.

- Experience in managing and optimizing marketing budgets.

- Ability to work independently and manage multiple priorities while collaborating effectively within a team.

- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is essential.

- Familiarity with design software (e.g., Adobe Creative Suite) is a plus