Brand Manager - Skincare/Personal Care Business

Brand Manager

Job Description:

We are seeking a dynamic and passionate Brand Manager to lead brand strategy, communication, and growth initiatives.

This is a high-ownership role where you will be responsible for shaping how the brand is perceived and loved by our consumers-across digital and offline touchpoints.

Key Responsibilities:

Brand Strategy & Positioning:

- Own and evolve the brand's identity, voice, and value proposition

- Conduct regular brand health tracking and competitor analysis

Campaign Management:

- Conceptualize and execute 360- campaigns across digital, influencer, and retail platforms

- Collaborate with performance marketing and content teams to ensure cohesive messaging

New Product Launches:

- Work closely with NPD, R&D, and packaging teams to launch new products end-to-end

- Lead go-to-market strategy including pricing, naming, positioning, and rollout plans

Content & Storytelling:

- Drive storytelling through packaging, website, social media, influencer marketing, and PR

- Liaise with design and content teams to produce compelling creatives

Consumer Insights:

- Leverage data and consumer feedback to guide product improvements and messaging

- Own focus groups, feedback loops, and post-launch analysis

Cross-Functional Collaboration:

- Align with sales, digital marketing, and operations teams to ensure consistent brand experience

- Partner with agencies and vendors for creative, media buying, and PR

Qualifications:

- 4-7 years of brand management/marketing experience, preferably in skincare, personal care, or FMCG

- Strong understanding of consumer behavior, digital marketing, and product lifecycle management

- Experience working with creative teams, agencies, and cross-functional stakeholders

- Analytical and data-driven mindset with creative intuition

- Excellent communication and project management skills

- MBA or equivalent from a reputed institute preferred