Brand Manager/Senior Manager - FMCG

- Develop and execute a comprehensive brand strategy that strengthens positioning and drives business growth.

- Lead cross-functional collaboration with product, growth, and marketing teams to ensure brand consistency across all touchpoints

- Drive consumer research and competitor analysis to identify opportunities for brand differentiation.

- Prepare data-driven reports and dashboards, presenting insights to senior leadership for decision-making.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with sales department to implement & monitor all marketing initiatives for the Organization.

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

- Scans the business environment to explore options for revenue generation from new and existing consumers.