Brand Manager - Public Relations

- Develop and implement a robust and proactive PR plan that aligns with the overall promotional strategy of Uttar Pradesh Tourism.

- Craft compelling narratives and messaging that position Uttar Pradesh as a premier tourist destination.

- Identify and capitalize on emerging trends and opportunities to enhance the state's tourism brand.

- Create and manage an annual PR budget and ensure efficient allocation of resources.

- Cultivate and maintain strong relationships with local, national, and international media outlets, including print, digital, and broadcast.

- Proactively pitch engaging story ideas and press releases to secure high-impact media coverage.

- Organize and conduct press conferences, media briefings, and interviews.

- Manage media inquiries and provide timely and accurate responses.

Brand Development & Management:

- Develop and reinforce the brand identity of Uttar Pradesh Tourism, ensuring consistency across all communication channels.

- Conduct market research and analysis to understand audience perceptions and identify brand opportunities.

- Collaborate with marketing and creative teams to develop compelling brand campaigns.

- Plan and execute destination-specific events, press trips, and media engagements to showcase Uttar Pradesh's tourism offerings.

- Coordinate logistics and ensure seamless execution of events, maximizing media coverage and impact.

- Coordinate and facilitate media coverage for events.