Brand Manager - Innovation - Non-Food Category - FMCG

Opening with a leading FMCG Company for their office in Mumbai

Role: Marketing Manager - Brand Innovation

Experience: 8-10 years in FMCG (Non-Food Category)

Education: MBA from reputed colleges

Roles & Responsibilities:

- Develop Equity/Brand growth strategies with in-depth understanding of consumer/shopper trends and insights; competitive threats; and category or brand opportunities

- Identify and articulate consumer insights to create new-concept ideas and business opportunities

- Leverage new technologies, strategies and processes to capture value add opportunities (e.g. new claims, products, flavor, packaging)

- Lead concept and bundle development with cross-functional teams

- Deliver effective Integrated Marketing Campaigns; develop clear and persuasive strategies and campaign ideas

- Management of multiple projects utilizing tools to efficiently and effectively monitor progress of projects and keep within agreed timetables

What are the competencies, skills and experiences required for this role?

Experiences:

- Marketing experience in Brand Management and/or Innovation in consumer goods / healthcare/ cosmetics industry

- Implementation of at least one business building initiative, e.g. new product launch, relaunch, packaging change, promotional program, etc.

- Key involvement in business analysis, marketing plan development, and cross-functional project management

- Experience with working with data / analytics to build business and consumer hypothesis, leading to strong marketing executions / innovations