Brand Manager - Hair Care Business - IIM/ISB/FMS/MDI

Job Title: Brand Manager - Hair Care

Department: Marketing

Job Summary:

We are seeking a dynamic and creative Brand Manager - Hair Care to lead the development and execution of our hair care brand strategy. The ideal candidate will have a passion for beauty and personal care, strong market insight, and proven experience in managing hair care brands. You will be responsible for driving brand growth, enhancing brand equity, and delivering outstanding marketing campaigns that resonate with our target consumers.

Key Responsibilities:

- Develop and implement comprehensive brand strategies and marketing plans for the hair care product portfolio to achieve business objectives.

- Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive positioning.

- Collaborate with cross-functional teams including R&D, sales, product development, and creative agencies to ensure brand consistency and innovation.

- Lead the product lifecycle from concept to launch, including packaging design, pricing strategy, and promotional activities.

- Plan and execute marketing campaigns across various channels (digital, social media, traditional media, PR, events) to build brand awareness and drive consumer engagement.

- Monitor and analyze brand performance metrics and KPIs, adjusting strategies to optimize results.

- Manage the brand budget effectively, ensuring ROI-driven investments.

- Develop and maintain strong relationships with key stakeholders, distributors, and retail partners.

- Stay updated with industry trends, competitors, and regulatory developments relevant to hair care products.

- Mentor and guide junior marketing team members as needed.

Qualifications and Skills:

- MBA/PGDM from a Premier B School

- Minimum 3-5 years of experience in brand management within the beauty, personal care, or hair care category.

- Strong understanding of the hair care market, consumer behavior, and product knowledge.

- Proven track record of successful brand launches and growth.

- Excellent project management, communication, and interpersonal skills.

- Creative thinking with the ability to translate insights into impactful marketing campaigns.

- Analytical mindset with proficiency in data interpretation and market analysis tools.

- Ability to work collaboratively in a fast-paced, dynamic environment.

What We Offer:

- Opportunity to work with a leading brand in the hair care industry.

- Competitive salary and performance-based incentives.

- Professional growth and development opportunities.

- A creative and inclusive work environment.

If you are passionate about beauty and hair care and ready to make a significant impact in our brands growth, we would love to hear from you!