Brand Manager - FMCG - IIM/FMS/MDI/XLRI

Job Title: Brand Manager - FMCG

Location: Ahmedabad

Experience: 5-8 years

Education: MBA/PGDM (2017-2020 pass out) from Tier 1 or Tier 2 Business School

About the Role:

We are looking for a dynamic and strategic Brand Manager to lead end-to-end brand management for one of our key FMCG product categories. The ideal candidate will bring a strong blend of analytical ability, creative thinking, and execution excellence, with proven experience in building and scaling consumer brands.

Key Responsibilities :

- Develop and execute brand strategies to strengthen market presence and drive growth.

- Own the P&L responsibility for the assigned brand/category.

- Conduct market research and consumer insights to identify opportunities, trends, and competitive positioning.

- Work closely with cross-functional teams - Sales, Trade Marketing, Digital, R&D, and Supply Chain to ensure seamless execution.

- Drive innovation and new product development in line with consumer needs and market trends.

- Plan and implement 360-degree marketing campaigns (ATL, BTL, Digital).

- Monitor performance metrics and ensure ROI on brand investments.

- Build strong relationships with creative, media, and research agencies to deliver impactful campaigns.

Key Requirements:

- 5-8 years of brand management experience in a reputed FMCG company.

- Strong exposure to P&L management, brand campaigns, and product launches.

- Excellent analytical, problem-solving, and project management skills.

- Creative mindset with the ability to think both strategically and operationally.

- Strong communication and stakeholder management skills.