Brand Manager - FMCG

- Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.

- Assists in developing and executes the marketing & branding strategy to improve market share and reach.

- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.

- Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.

- Understands & defines the brand identity & align all the brands' plans accordingly

- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity

- Develops and executes plans for brand extension.

- Develops annual plans and budgets for the brand.

- Keeps track of all brand related expenditures vis- vis budgets.

- Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).

- Coordinates with internal & external media agencies for implementation of the Brand's strategy.

- Ensures that the brand focus is maintained through media & PR activities.

- Develops systems within brand teams which facilitates better MIS and synergy of operations

- Assists in developing market entry strategy for previously untapped geographies based on market intelligence

- Undertakes all market research for obtaining feedback on various aspects of the brand

- Monitors and tracks of performance of brand based on specified criteria.

- Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team.

- Negotiation with vendors for printing of POS materials and for the BTL activities.

- Interacts with Brand teams regularly for understanding their needs in different areas (Systems, Operations, Brand Management) and ensures necessary actions

Location: Kolkata