Position: Brand Manager

Location: Mumbai, India

Experience: 8+ years

Contract Type: Contract

About the Job:

- This is a challenging and rewarding contract opportunity for an experienced and dynamic Brand Manager to take end-to-end responsibility for a key brand within our India portfolio. Based in Mumbai, you will be the driving force behind the brand's vision, strategy, and execution, with a direct impact on its market share, growth, revenue, and profitability.

- You will be responsible for developing and implementing innovative marketing strategies, managing the innovation pipeline, leading the marketing calendar, and ensuring seamless execution of all marketing activities.

- This role requires a strategic thinker with strong execution capabilities, excellent stakeholder management skills, and a proven track record of delivering impactful results in the Indian market. You will specifically be responsible for the priority brand of Dulcoflex and will also support plans for other key brands within the channel portfolio. Collaboration with global and regional brand teams will be crucial to align strategies and leverage best practices.

Responsibilities:

Brand Vision and Strategy:

- Develop and articulate a clear and compelling long-term vision for the assigned brand(s) in the Indian market, aligning with overall business objectives.

- Formulate comprehensive annual and long-term marketing strategies and plans to achieve market share, growth, revenue, and profit targets.

- Identify key market trends, consumer insights, and competitive landscape to inform strategic decisions.

- Define the brand's positioning, messaging, and target audience segmentation for effective communication.

Innovation Pipeline Management:

- Lead the development and management of the brand's innovation pipeline, from ideation to launch.

- Collaborate closely with R&D, regulatory, and supply chain teams to ensure timely and successful new product introductions.

- Assess market potential and consumer needs to identify relevant innovation opportunities.

- Work with global and regional teams to adapt and implement global innovation initiatives in the Indian context.

Marketing Calendar and Execution:

- Develop and manage the integrated marketing calendar, ensuring alignment across all channels and activities.

- Lead the execution of all marketing initiatives, including ATL (TV, Print, Radio), BTL (Promotions, Activations), Digital (Social Media, Online Advertising, Content Marketing), and HCP (Healthcare Professional) engagement.

- Work closely with internal teams (Sales, Medical, Regulatory) and external agencies (Advertising, Media, Digital, PR) to ensure seamless and impactful campaign delivery.

- Monitor and track campaign performance, analyze results, and implement necessary adjustments to optimize effectiveness.

Financial Management:

- Develop and manage the annual marketing budget for the assigned brand(s), ensuring optimal allocation of resources across different marketing activities.

- Periodically (Quarterly) plan and allocate marketing spend based on product priorities and potential return on investment.

- Monitor and control marketing expenditure to ensure adherence to budget and maximize marketing ROI.

- Analyze sales data, market trends, and competitive activities to identify opportunities for revenue and profit growth.

Stakeholder Management:

- Act as the primary point of contact for all brand-related matters within the organization.

- Collaborate closely with the Dulcoflex Global and Regional Brand teams to strategize the Brand Plan, innovation pipeline, and share best practices.

- Build strong relationships with internal stakeholders (Sales, Medical, Regulatory, Finance) to ensure alignment and support for brand initiatives.

- Manage relationships with external agencies, ensuring effective communication and delivery of high-quality work.

Performance Monitoring and Analysis:

- Continuously monitor and analyze key brand performance indicators, including market share, sales growth, brand health metrics, and ROI of marketing activities.

- Identify key drivers of performance and recommend corrective actions as needed.

- Prepare regular reports and presentations on brand performance for internal stakeholders.

- Conduct market research and competitive analysis to stay informed of market dynamics and identify opportunities and threats.

Qualifications and Experience:

- Master's degree in Marketing, Business Administration, or a related field from a recognized institution.

- Minimum of 8 years of progressive experience in brand management within the FMCG or Healthcare/Pharmaceutical industry in India.

- Proven track record of developing and executing successful marketing strategies that have delivered tangible business results (market share growth, revenue, and profit).

- Strong understanding of the Indian consumer market, including cultural nuances and regional variations.

- Experience in managing the end-to-end marketing mix, including ATL, BTL, Digital, and HCP engagement.

- Demonstrated ability to develop and manage innovation pipelines and successfully launch new products.