Brand Manager - FMCG

Brand Manager Job Description:

We are seeking a talented and experienced Brand Manager to join our marketing team. The ideal candidate will be responsible for managing and developing brand strategies to enhance our company's presence and profitability in the market. The Brand Manager will work closely with the marketing team to develop marketing campaigns, create brand messaging, and ensure brand consistency across all marketing channels.

Responsibilities:

- Develop and execute brand strategies to drive company growth and increase brand awareness

- Collaborate with the marketing team to develop marketing campaigns and promotions that align with brand objectives

- Create and maintain brand guidelines to ensure brand consistency across all marketing channels

- Monitor and analyze market trends, competitor activity, and consumer behavior to identify opportunities for brand growth

- Work closely with internal teams, such as product development and sales, to ensure brand messaging is consistent

- Manage and track marketing budgets to ensure efficient use of resources and maximize return on investment

- Oversee brand positioning for new product launches and ensure alignment with overall brand strategy

- Develop and maintain relationships with external partners, agencies, and vendors to drive brand success

- Monitor and report on key performance metrics to assess the effectiveness of brand initiatives

Qualifications:

- 3-5 years of experience in brand management or marketing

- Strong understanding of branding principles and marketing strategies

- Excellent communication, presentation, and interpersonal skills

- Ability to work well in a fast-paced, team-oriented environment

- Proven track record of driving brand growth and increasing brand awareness

- Proficient in Microsoft Office and marketing software tools

- Strong analytical and problem-solving skills

- Ability to manage multiple projects simultaneously

- Detail-oriented and highly organized

- Creative thinker with a passion for branding and marketing.