Brand Manager - FMCG

Brand Manager

- Ownership of the brand P&L for the brand/categories in consideration

- Responsible for the 3 year strategy plan and annual operating plan for the brand/categories in consideration

- Develop and refine the brand architecture in view of the competition and market trends in the relevant categories of consideration.

- New Product Development: Develop a pipeline of new product launches/innovations for the brand; responsible for clearing the stage gates for the new products from idea to launch.

- Responsible for building consumer insights for the brand

- Effectively work with creative/advertising agencies to create campaigns for the brand

- Effectively design media campaigns in line with the brand's marketing objectives

- Develop Activations/BTL activities in line with the annual brand plan

- Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations.