Brand Manager - Directors Assistant

Brand Manager

Type: Full-time (5 days WFO)

Location: Gurugram

What You'll Own

1. Social Media Strategy & Execution

- Lead the overall social media strategy with a pulse on trends, culture, and storytelling.

- Trend Monitoring - Stay ahead of social media trends, adapting and implementing the latest strategies to enhance engagement and reach

- Build and manage the social media calendar - topicals, campaigns, new launches, UGC, collabs.

- Oversee end-to-end content creation with our designers, creators, and Cafe teams.

- Ensure timely and consistent posting with strong execution across platforms.

2. Influencer Marketing & PR

- Build deep relationships with influencers, creators, and lifestyle media.

- Execute buzz worthy campaigns that feel authentic, not transactional.

- Lead PR outreach, get our story heard, and amplify our Cafee and D2C brand.

3. Brand Collaborations

- Identify and drive brand collabs that feel culture-first (not just logo swaps).

- From ideation to rollout, you'll own partnerships that make noise and bring new audiences.

4. Events & On-ground Activations

- Plan and execute high-impact Cafe events, pop-ups, influencer tastings, and seasonal campaigns.

- Collaborate with internal ops teams to ensure smooth execution and post-event buzz.

5. Strategic Marketing to Drive Revenue

- Link brand with business drive footfall, trials, and online sales through clever marketing.

- Use data and insight to plan smarter campaigns across digital and physical touchpoints.

6. Brand Calendar Ownership

- Maintain and align the master brand calendar: launches, collabs, seasonals, social, and events.

- Ensure visibility and clarity across teams with clear planning and execution timelines.

Who You Are

1. Experience: 4-5 years in brand or content marketing

2. Influencer & PR: Proven ability to lead influencer and PR campaigns

3. Campaign Ownership: Hands-on with end-to-end campaign execution

4. Social Media: Strong grasp of social strategy and content planning

5. Team Management: Comfortable managing creators, agencies, and internal teams

6. Execution: Skilled in project and time management

7. Industry Exposure: Experience in F&B or D2C brands (preferred)