Brand Manager - D2C Cosmetic Business

Brand Manager - D2C (Cosmetic)

Job Description:

- Drive brand growth across online, e-commerce, and D2C channels by delivering revenue and market share targets.

- Lead new product development (NPD) in line with the launch calendar, ensuring timely rollouts, competitive pricing, and impactful packaging design.

- Conduct market research and consumer insight studies to identify trends, triggers, and barriers influencing purchase behavior in beauty and personal care categories.

- Define and implement brand positioning, pricing, and go-to-market strategies to strengthen competitive advantage.

- Develop and execute integrated marketing campaigns, including digital, influencer collaborations, experiential marketing, and strategic partnerships.

- Manage social media strategy and content calendar to drive engagement, community building, and brand advocacy.

- Monitor category trends, competitor activities, and innovations to stay ahead in the dynamic beauty and cosmetics market.

- Ensure brand consistency across all touch points - packaging, communication, events, and retail presence.

- Plan and execute product launches, beauty events, trade shows, and photo/video shoots to enhance brand visibility.

- Lead, mentor, and manage a team across brand, digital marketing, and creative functions to ensure flawless execution of brand strategies.

- Foster cross-functional collaboration with sales, supply chain, and design teams to deliver seamless product and campaign rollouts.

- Measure campaign effectiveness, prepare insights-driven reports, and present recommendations to management.

- Align internal stakeholders with brand mission, vision, and long-term growth objectives.

Key Skills & Attributes:

- Strong understanding of beauty, cosmetics, or personal care categories.

- Expertise in brand management, digital marketing, and consumer behaviour analysis.

- Proven track record in executing ATL/BTL campaigns with measurable results.

- Creative thinker with a keen eye for emerging trends, innovation, and premium branding.

- Excellent analytical, communication, and project management skills