Brand Lead - Automotive

We have an urgent opening with a leading Automotive company for Pune location.

Job Description & Key Result Areas:

1. Develop and implement a comprehensive brand strategy that aligns with our company's goals, values, and target audience.

2. Create and maintain brand guidelines to ensure consistency across all brand touchpoints, including marketing materials, communications, and digital platforms.

3. Lead the development and execution of integrated brand marketing campaigns to enhance brand awareness, drive customer engagement, and increase market share.

4. Collaborate closely with cross-functional teams, including Marketing, Design, Sales, and Product Management, to ensure brand consistency and alignment with overall business objectives.

5. Conduct market research to identify consumer insights, market trends, and competitor activities, and translate these findings into actionable strategies that differentiate our brand and drive growth.

6. Define and manage the brand messaging, including brand narratives, positioning, and tone of voice, to effectively communicate our brand story and value proposition.

7. Oversee the development and implementation of creative concepts, visual assets, and brand experiences that effectively convey our brand identity and resonate with the target audience.

8. Monitor and analyze brand performance metrics, such as brand equity, customer perception, and market share, and provide insights and recommendations for continuous improvement.

9. Stay up-to-date with industry trends, emerging technologies, and best practices in branding and marketing, and leverage this knowledge to drive innovation and competitive advantage.

10. Build and maintain strong relationships with external partners, agencies, and vendors to ensure the successful execution of brand strategies and initiatives.

11. Lead, mentor, and inspire a high-performing brand team, fostering a collaborative and innovative culture.