Brand Head - Personal Care Segment

We are hiring a Brand Head for our client, a personal care brand located in Delhi NCR. This role requires a proven track record in developing and implementing effective brand strategies that drive growth and enhance brand equity.

Responsibilities:

- Create a year long brand strategy to increase top of the funnel brand awareness.

- Lead all things content & creative for our brand. This will include thinking of new ideas, getting those ideas executed, managing a team (creative/content + social media + influencer), ensuring content quality is in line with brand guidelines, etc.

- Engage and interact with customers to mine insights on existing products and brand communication.

- Work closely with revenue teams to support them with content and marketing campaigns for new user acquisition and retention to deliver on the overall AOP.

- Conceptualise and conduct brand tracks every 6 months to get a sense ob brand awareness, brand recall, and consumer viewpoint on category.

- Strategize and execute the media plan to drive brand awareness and increase brand share of voice.

- Build an external ecosystem for brand plan execution- creative, content, and production.

Requirements:

- Bachelor's degree in marketing, business, or a related field; MBA preferred.

- 5+years of experience in brand management, preferably in the consumer goods or D2C space