Leadership role for the Alcho-Beverage business segment of an Indian Conglomerate based in Nagpur. It is a key leadership role creating & managing powerful Alco-brands across segments. Broad areas of responsibility will include: 1. Consumer insights and market intelligence 2. Driving top-of-mind awareness 3. Creating brand affinity, relevance, salience, and per capita consumption 4. Close collaboration with the Regional Sales teams 5. Shape annual business strategy 6. Creation, planning, and implementation of localized brand campaigns 7. Ensuring consistent & accurate brand representation. 8. Be the brand custodian 9. Create competitive brands & portfolios 10. Create & Protect brand equity 11. Create brand demand and off takes 12. Development innovative, insightful 360-degree marketing plans 13. Drive demand & increase awareness on line and offline 14. Identify & match emerging consumer trends & opportunities 15. Drive consumer engagement at retail Lead POS strategy for the region 16. Product innovation & development to Brand launch and management Knowledge & Expertise Required for the Position: - 15+ years of brand marketing experience in Alcho Beverage category - Experience in consumer marketing, brand building, digital & retail marketing - Experience & ability of curating and implementing effective brand strategies - Experience in planning & managing budgets - Experience in traditional and non-traditional brand marketing strategies - Graduate + MBA - Willing to relocate to Nagpur.

Nagpur

Maharashtra

Brand Head - Alcho-Beverages Segment 

Job Description for Brand Head - Alcho-Beverages Segment  in PurpleVybe in  Nagpur Maharashtra for (15-20) years of experience. Apply Now!