Biotech - National Marketing Manager

Role Objective:

Desired Candidate Profile:

- Proven expertise in conducting national and regional scientific promotional activities such as CME, RTM, live surgeries, and symposiums.

- Experience in KOL/FOL development and management.

- Prior experience in handling a team of 6 to 8 members.

- Proficiency in making and delivering professional presentations.

- Experience in international, national and state-level congress participation.

- Sound knowledge of in-clinic activities such as CTP, FOCUS and branding exercises.

- Experience in budgeting, financial monitoring and reporting.

- Excellent communication, organizational and people management skills.

- Demonstrated leadership and mentoring capabilities.

- Willingness to travel extensively.

Roles & Responsibilities:

Promotional & Scientific Activities:

- Organize CMEs, RTMs, Live Surgeries, Paper Presentations, Symposiums, and scientific meetings.

- Evaluate the effectiveness and ROI of promotional activities through user conversion and upgrades.

- Coordinate with MARCOM for social media content generation, including testimonial recordings.

KOL/FOL Development:

- Facilitate speaker engagements and product evaluations to strengthen clinical credibility.

Congress Participation:

- Coordinate booth design, logistics, vendor management, and marketing collaterals for events.

In-Clinic Activities:

- Develop and update content for FOCUS, CTP, and other in-clinic programs.

Budgeting & Financial Control:

- Ensure timely processing of payment requests and adherence to IO limits.

Marketing Collateral Development:

Competitive Intelligence:

Team Leadership:

- Set clear objectives and provide regular feedback and coaching.

Training & Development:

- Mentor team members to enhance their clinical and marketing capabilities.

Functional Skills Required:

- Strong scientific acumen in ophthalmology, particularly surgical ophthalmology.

- Strategic marketing planning and execution.

- Event planning, scientific engagement, and KOL management.

- Budget management and financial acumen.

- Social media marketing and content coordination.

- Analytical and reporting skills.

- Presentation preparation and delivery.

- Team development and leadership capabilities.

Behavioral Skills Required:

- Strong organizational and time management abilities.

- Proactive, result-oriented, and self-driven.

- High levels of integrity, professionalism, and accountability.

- Ability to work under pressure and meet tight deadlines.

- Strong problem-solving and decision-making abilities.

- Customer-centric approach with a collaborative mindset.

- Adaptability to a dynamic and fast-paced environment.

Team Size to Be Handled:

Important Links:

Website: https://biotechhealthcare.com/

LinkedIn: https://www.linkedin.com/company/biotechhealthcare/

Instagram: Biotech Vision Care. Biotech is an Equal Opportunity Organisation promoting diversity while ensuring no discrimination on any ground including gender, race, religion, age, sexual orientation, disability, etc.