Lead - Market Research
Key Responsibilities:
- Scout the external environment, analyzing industry, economic, and competitive changes.
- Analyze peer strategies and business developments using internal and external sources.
- Conduct market benchmarking of products, pricing, and performance.
- Perform detailed competition analysis on BFIL products.
- Develop a broad understanding of the macroeconomic scenario and its impact on business.
- Assist senior management in collating and vetting data for reports and presentations.
- Prepare detailed reports, whitepapers, and presentations summarizing research findings.
- Create corporate presentations for quarterly, annual, and ad-hoc reporting.
- Conduct thorough research on banking systems, payment solutions, and the rural financial landscape.
- Analyze trends, market dynamics, and policy impacts in the banking and payments industry, with a focus on rural areas.
- Interpret data to identify patterns, correlations, and key drivers of change in the micro banking space.
- Gather quantitative and qualitative data from various sources, including primary research, surveys, and secondary data.
- Utilize data repositories (RBI data, NPCI, etc.) to collect and corroborate data.
- Collaborate with senior management of cross functions/internal stakeholders.
- Conduct field research, attend conferences, and build industry connections.
Preferred Candidate Profile:
Education: Master's degree in Economics, Finance, Business, or a related field.
Experience: Min 10 years of experience, preferably with a research agency. Proven experience in research, particularly in banking, payments, or rural development.
Skills:
- Ability to create independent presentations and develop strategic insights.
- Strong interpersonal and relationship-building skills.
- Excellent analytical and presentation skills.
- Advanced proficiency in Excel.
- Sound knowledge of financial statements.
- Excellent written and spoken English proficiency.
- Self-driven with strong attention to detail.
Key Competencies:
- Market Research & Analysis
- Competitive Intelligence
- Financial Analysis
- Data Analysis & Interpretation
- Presentation & Reporting
- Rural Banking & Payments Knowledge
- Stakeholder Collaboration
- Strategic Thinking
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