Befach International - Manager - Digital Marketing

Location: Hyderabad

Job Description:

Title: Digital Marketing Manager

Key Responsibilities:

- Develop and implement comprehensive social media strategies across platforms such as LinkedIn, Twitter, Facebook, Instagram, and others to drive brand awareness, engagement, and lead generation.

- Oversee the creation, optimization, and management of our YouTube channel. Develop a content calendar, produce high-quality videos, and ensure the channel is growing and engaging with the target audience.

- Plan, produce, and execute video content that aligns with brand messaging and marketing goals.

- Collaborate with internal teams to produce engaging contentfor the website, YouTube, and social media platforms that attract, engage, and convert our target audience.

- Monitor industry trends and audience insights to identify new content opportunities, optimize video performance, and ensure maximum engagement.

- Manage content amplification strategies to boost organic reach.

- Manage paid campaigns on social media platforms, including YouTube ads, to increase visibility, drive traffic, and enhance engagement. Optimize campaigns based on performance data and audience behavior.

Requirements:

- Understanding of marketing methodologies and blogging software in order to generate traffic and understand converting visitors into qualified leads.

- Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns

- Demonstrable experience in managing marketing database, email, social media and/or display advertising campaigns

- Proven experience in social media management, video production, and YouTube content strategy.

- Strong written and verbal communication skills with an ability to create compelling content.

- Analytical mindset with experience using data to drive decision-making.