Baypure Lifestyle - Senior Manager - eCommerce Performance Marketing - The Deconstruct

We are seeking a dynamic and data-driven Performance Marketer specializing in managing advertising campaigns on e-commerce platforms Amazon, Flipkart, and other platforms. The ideal candidate will have hands-on experience in optimizing paid media campaigns to drive sales, enhance product visibility, and maximize ROI. This role requires a mix of strategic thinking, analytical skills, and executional expertise in the e-commerce advertising ecosystem.

Key Responsibilities:

Campaign Strategy and Execution:

- Plan, execute, and optimize performance marketing campaigns on Amazon, Flipkart, and similar e-commerce platforms.

- Manage Sponsored Products, Sponsored Brands, and Display campaigns effectively.

- Work with the content team to create high-converting ad creatives that align with product listings and customer intent.

Performance Optimization:

- Monitor and analyze campaign performance, providing detailed reports on KPIs such as ACoS (Advertising Cost of Sale), ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPC (Cost Per Click), and more.

- Use data-driven insights to implement tests and experiments to drive incremental improvements in campaign performance.

Reporting & Analytics:

- Provide clear, actionable insights to senior management based on campaign performance and market conditions.

- Present findings in a compelling way, with recommendations for improvements and optimization.

Stakeholder Collaboration:

- Work closely with the creative team to design engaging ad assets that resonate with target audiences.

- Partner with e-commerce platform account managers to stay updated on the latest tools and ad formats.

Market Research:

- Conduct competitive analysis to benchmark performance and refine strategies.

- Identify and test new advertising tools, strategies, and tactics to drive growth and stay ahead of competitors on Amazon and Flipkart.

Qualifications:

- 3+ years in performance marketing, specifically managing Amazon Ads, Flipkart Ads, or equivalent e-commerce platforms.

- Proficiency in campaign management tools such as Amazon Advertising Console and Flipkart Ads Manager.

- Strong ability to analyze campaign performance data and drive insights for optimization.

- Deep understanding of online marketplaces, product ranking algorithms, and consumer buying behavior.

- Expertise in using Excel/Google Sheets, Google Analytics, and reporting dashboards.

- Excellent written and verbal communication skills for stakeholder collaboration and reporting.

- Amazon Advertising Certification or similar e-commerce platform certifications are a plus.