Barter Tech - Marketing Manager

COMPANY OVERVIEW :

Barter Tech (https://www.barter.tech/) is a leading IT services and consulting firm, specializing in development of blockchains, decentralized applications, payment gateways, games, etc. and helping global organizations manage their product development, marketing, IT infrastructure and scale their operations efficiently. It is founded by IIT, IIM & ISB alumni who have worked in building scalable technology and data-driven products for multiple startups across industries and have cumulative experience of 30+ yrs.

We are seeking a results-driven Marketing Manager to lead customer acquisition and retention strategies for our global online-gaming platform. This role is suitable for someone who has hands-on experience of owning marketing budgets across multiple digital marketing channels and have passion for driving growth through innovative campaigns and loyalty programs. A deep understanding of player behavior and the broader gaming industry is essential to excel in this role.

Joining us is a great career move! You'll take full ownership of your workstream and have the creative freedom to implement your ideas. You'll also receive weekly feedback on your work and always know what it takes to get to the next level.

JOB RESPONSIBILITIES :

- Partner with marketing agencies, SEO experts, affiliates, influencers, etc. to setup new acquisition channels.

- Collaborate with internal and external marketing teams to optimize conversion rates and reduce cost of acquisition (CAC).

- Develop targeted promotions and onboarding experiences to activate new users.

- Build and manage CRM campaigns including email, SMS, and push notifications to retain and retarget existing users.

- Track key KPIs such as acquisition cost, retention rate, churn, and ROI of campaigns and optimize them to achieve targets.

- Work closely with customer support and operations teams to ensure cohesive customer experiences.

SKILLS REQUIRED :

- Minimum 2 years of hands-on experience in creating and optimizing marketing campaigns is mandatory. Otherwise please don't apply.

- Experience managing Paid Ads platforms, SEO and Social media marketing.

- Strong analytical skills and a data-driven mindset. Well versed with MS Excel (advanced).

- Ability to prioritize and manage multiple projects in a fast-paced environment.

ROLE DETAILS :

Selection process: Assignment and Interview rounds (2-4 rounds)

Designation: Marketing Manager

Location: Bangalore (from office) or Remote (work from home)

Type: Full-time | Probation: 3-6 Months

Schedule: 6 days a week, as per EU time zone

Compensation: Fixed + Variable

Joining: Immediate joiners would be preferred.