BLive - Manager - Trade Marketing

Trade Marketing Manager B:Live (www.blive.co.in)

B:Live is seeking a dynamic and results-driven Trade Marketing Manager to lead and execute our Below-The-Line (BTL) and ground activation strategies. This role is crucial in driving brand visibility, engagement, and sales growth through impactful on-the-ground experiences.

Responsibilities:

Strategy Development & Planning:

- Develop and implement innovative BTL and ground activation strategies aligned with overall marketing objectives.

- Identify target audiences and tailor activation plans to their specific needs and preferences.

- Create detailed project plans, budgets, and timelines for each activation.

- Analyze market trends, competitor activities, and consumer insights to identify opportunities for impactful activations.

Execution & Implementation:

- Oversee the execution of all BTL activities, including in-store promotions, events, roadshows, sampling campaigns, and other ground-level initiatives.

- Manage relationships with vendors, agencies, and other partners involved in activation execution.

- Ensure seamless execution of activations, adhering to timelines and budgets.

- Coordinate logistics, including venue booking, material procurement, and manpower management.

Performance Measurement & Analysis:

- Define key performance indicators (KPIs) for each activation and track performance against targets.

- Analyze data and insights to evaluate the effectiveness of BTL campaigns.

- Prepare reports on campaign performance, including ROI analysis and recommendations for improvement.

- Continuously optimize BTL strategies based on performance data and market feedback.

Budget Management:

- Develop and manage the BTL marketing budget effectively.

- Ensure cost-effectiveness of all activations and maximize ROI.

- Track expenses and reconcile invoices.

Vendor Management:

- Identify, select, and manage relationships with vendors, agencies, and other partners.

- Negotiate contracts and ensure service quality.

- Monitor vendor performance and provide feedback.

Qualifications:

- Bachelors/Masters degree in Marketing, Business Administration, or a related field.

- 3-7 years of experience in trade marketing, BTL activation, or field marketing.

- Proven track record of successfully planning and executing impactful BTL campaigns.

- Strong understanding of BTL marketing principles and best practices.

- Excellent communication, interpersonal, and presentation skills.

- Strong analytical and problem-solving skills.