AVP - Marketing - FMCG

Job Title: AVP- Marketing (FMCG)

Job Location: Chennai

Job Summary:

The AVP- Marketing will be responsible for creating profitable marketing strategies. This is a P&L role involving planning, strategy, consumer insights and media spends.

Job Responsibilities:

- Develop and implement long term marketing startegies

- Conduct market analysis, identify growth opportunities, define target markets

- Aligh marketing initiatives to overall business P&L

- Ownership of marketing budgets, monitoring financial metrics and collaborate with cross functional teams to drive profitability and operational efficiency

- Oversee brand strategy, strong positioning and development of innovative campaigns

- Drive the development and alunch of new products , develop effective go to market strategies

- Leverage data anlystics, measure campaign effectiveness and drive digital transformation in marketing

- Build relationship across multiple stakeholders, including agencies and media partners

Candidate Experience:

- 15+ years of experience in Marketing, from FMCG industry

- Full time MBA in Marketing from reputed institutions

- Stong communicator, with excellent stakeholder management skills