Aufait - Head - Marketing

Job Title: Marketing Head

Job Description:

Key Responsibilities:

Strategy Development:

- Develop and execute an integrated marketing strategy aligned with the companys business objectives, with a primary focus on digital platforms.

- Analyze market trends, customer insights, and competitive landscape to identify growth opportunities.

- Establish KPIs and metrics to measure the effectiveness of marketing campaigns.

Digital Marketing:

- Lead all digital marketing initiatives, including SEO/SEM, email marketing, social media, content marketing, and paid advertising campaigns.

- Drive performance marketing campaigns to maximize ROI and customer acquisition.

- Oversee website development, optimization, and user experience to ensure alignment with marketing goals.

Content and Brand Management:

- Develop a consistent and compelling brand voice across all digital and traditional channels.

- Oversee content creation and strategy, including blogs, videos, whitepapers, and social media posts.

- Ensure all marketing materials adhere to brand guidelines.

Team Leadership:

- Build, lead, and mentor a high-performing marketing team.

- Foster a collaborative culture, encouraging innovation and data-driven decision-making.

Budgeting and ROI Analysis:

- Prepare and manage the marketing budget, allocating resources to optimize impact.

- Analyze campaign performance and provide actionable insights to maximize ROI.

- Report on marketing effectiveness to senior leadership.

Collaboration and Partnerships:

- Collaborate with sales, product, and customer service teams to align marketing strategies with business goals.

- Build and maintain relationships with external agencies, vendors, and partners.

Technology and Tools:

- Stay updated with emerging trends, tools, and technologies in digital marketing.

- Leverage analytics tools to monitor campaign performance and customer behavior.

Qualifications and Skills:

- Bachelors degree in Marketing, Business Administration, or a related field (Masters preferred).

- Proven experience in a senior marketing role, with at least 5+ years in digital marketing.

- Expertise in digital marketing tools such as Google Analytics, AdWords, SEO tools, CRM platforms, and marketing automation software.

- Strong analytical skills with the ability to interpret data and provide actionable recommendations.

- Excellent leadership, communication, and interpersonal skills.

- Experience in managing budgets and forecasting ROI for marketing campaigns.

- Knowledge of web development principles and UX design is a plus.

Key Attributes:

- Strategic thinker with a hands-on approach.

- Creative problem-solver with a focus on achieving results.

- Proactive, adaptable, and able to thrive in a fast-paced environment.

- Ability to recruit, nurture, inspire and lead a dynamic and result oriented team