Role Overview:.

We're seeking a Growth Manager to lead the customer acquisition, retention, and digital performance strategy for Metal Mandi.

The ideal candidate will come from a B2C or marketplace background and have deep expertise in managing high-scale performance marketing campaigns, user funnels, and ROI-driven growth levers.

Key Responsibilities:

Performance Marketing:

- Plan, execute, and optimize paid user acquisition campaigns across Meta, Google UAC, programmatic, and other high-impact ad networks.

- Strategically allocate and manage multi-crore marketing budgets with a strict focus on ROAS and customer quality.

Funnel & Metrics Ownership:

- Own and optimize the end-to-end growth funnel: acquisition - activation - retention - monetization.

- Track, analyze, and improve KPIs like CAC, LTV, ARPU, retention, and cohort performance.

- Build predictive models and dashboards to measure and forecast performance.

Attribution & Analytics:

- Implement and maintain robust attribution frameworks using platforms like AppsFlyer or Adjust.

- Conduct cohort analyses and deep dives into user behavior to identify areas for growth and churn reduction.

Creative & Experimentation:

- Lead creative testing cycles - video, static, and native - to identify winning assets and iterate fast.

- Partner with design teams to develop high-performing ad creatives based on user insights.

Cross-functional Collaboration:

- Work closely with product and operations teams to align growth strategies with business priorities.

- Influence product roadmap through data-driven insights to improve retention and increase customer LTV.

Reporting & Strategy:

- Deliver weekly performance reports highlighting key wins, gaps, and optimization opportunities.

- Constantly monitor competition and market trends to identify new acquisition channels and tactics.

Required Qualifications:

Experience:

- 4-7 years of experience in growth, digital marketing, or performance marketing within a B2C or marketplace environment.

- Experience in industrial, commodities, or fintech platforms is a plus.

Technical Skills:.

- Deep understanding of user acquisition funnels and metrics (CAC, ROAS, LTV, ARPU, Retention).

- Advanced knowledge of ad platforms: Meta Ads, Google UAC, YouTube, Programmatic (DV360, etc.

- Proficiency in Excel, cohort analysis, attribution tools (AppsFlyer, Adjust), and data visualization platforms.

Creative & Strategic Acumen:.

- Strong sense of performance-driven creative strategies.

- Demonstrated ability to scale campaigns profitably with clear attribution.

- Experience in both Android & iOS ecosystems; familiarity with SKAN and IDFA limitations is a bonus.

Preferred:.

- Experience in a fast-scaling B2C startup, D2C brand, or digital-first platform.

- Prior exposure to managing multi-crore ad budgets and driving sustainable growth.

- Strong analytical mindset and problem-solving skills; ability to think like a performance marketer and a product growth manager.