Attentive AI - Marketing Content Specialist

- Attentive.ai is a fast-growing vertical SaaS start-up, funded by Peak XV (Surge), InfoEdge and Vertex Ventures, that provides innovative software solutions for the landscape, paving & construction industries in the United States.

- Our mission is to help businesses in this space improve their operations and grow their revenue through our simple & easy-to-use software platforms.

- Position Description: Attentive.ai is looking for a full-time Content Marketer to create engaging content & support content and product marketing initiatives for its B2B SaaS products.

- We are looking for someone with past experience in creating & marketing compelling content, along with building a well-defined content marketing playbook for the target audience with ICP frameworks.

Roles & Responsibilities:.

- As a Content Specialist, you will have the opportunity to support Attentive.ai's Global Demand Gen and Product Marketing Initiatives with content planning and execution as part of the Marketing team.

- Your output and content delivery will strongly determine the quality and ROI of our demand generation efforts.

- Create compelling marketing content driven by a clear understanding of the target audience and a good understanding of digital marketing and other marketing channels.

- Have some years of experience in writing well-researched, thoughtful blogs and long form content.

- Build content across a variety of formats industry white papers, ebooks, webinars, video content, and content for omnichannel marketing campaigns.

- Gain good understanding of the decision-makers involved in the B2B buying process.

- Ability to clearly understand the WIIFT (What's in it for Them) for an audience and create compelling, well-structured content and storytelling.

- Repurpose existing content into newer content pieces and formats to be used across the buyer journey.

- Be an ace collaborator while working with subject matter experts to define the value propositions, and positioning & messaging across Attentive.ai products.

- Strong sense for aesthetics and design you can share a logical opinion on design aspects to optimize output.

- You have the ability to understand a technical/industry-specific subject well enough to develop new stories and content pieces around it.

Required Skills & Experience:

- 3-5 years of B2B SaaS/Software marketing experience (SaaS Preferred), with experience in content creation and content marketing.

- Prior experience in copywriting short-form content along with long form.

- Demonstrable ability to create excitement, both internally (within the organization) and externally (audience/customers/partners).

- Good understanding of experimentation and A/B testing.

- Experience in owning & exceeding content marketing targets.

- Experience in marketing to US-based companies is preferred.

- Ability to think creatively, write clearly, and communicate complex ideas in simple terms.

- Proficiency in: Word and Powerpoint, along with content creation tools including Canva, HubSpot a plus.

- Must have a growth mindset.

- A degree in Marketing/Journalism/Communications or a relevant field.