ATIDIV - Senior Campaign Manager - Google Ads

Responsibilities:

Campaign Management & Optimization:

- Develop, launch, and manage comprehensive Google Ads campaigns across various channels (Search, Display, Shopping, YouTube, etc.

- Continuously monitor and optimize campaign performance to maximize ROI and achieve KPIs.

- Implement and manage bid strategies, keyword research, ad copy creation, and landing page optimization.

- Conduct A/B testing to refine ad creatives, landing pages, and targeting strategies.

- Manage and optimize Google Shopping campaigns, including product feed management.

- Manage and optimize Youtube advertising campaigns.

Performance Analysis & Reporting:

- Analyze campaign data using Google Analytics, Google Ads, and other relevant tools to identify trends and insights.

- Generate regular performance reports, providing actionable recommendations to improve campaign effectiveness.

- Track and report on key performance indicators (KPIs) such as CTR, conversion rate, CPA, and ROAS.

- Provide in depth analysis of search term reports, and negative keyword implementation.

Strategy & Planning:

- Develop and implement Google Ads strategies aligned with overall marketing goals.

- Conduct thorough market research and competitor analysis to identify opportunities and stay ahead of industry trends.

- Collaborate with the marketing team to integrate Google Ads campaigns with other marketing initiatives.

- Stay up-to-date with the latest Google Ads features and best practices.

Collaboration & Communication:

- Work closely with the marketing team, including content creators, designers, and other stakeholders.

- Communicate campaign performance and insights to management and other relevant parties.

- Provide training and guidance to junior team members, as needed.

- Clearly communicate with team members through written and verbal methods.

Required Skills & Qualifications:

- 3-5 years of hands-on experience in managing and optimizing Google Ads campaigns.

- Proven track record of driving significant ROI through Google Ads.

- Expertise in Google Ads platform, including Search, Display, Shopping, and YouTube advertising.

- Strong analytical skills and proficiency in using Google Analytics and other data analysis tools.

- Excellent understanding of keyword research, ad copywriting, and landing page optimization.

- Experience with bid management tools and strategies.

- Strong understanding of Google Merchant Center and product feed management.

- Excellent communication and interpersonal skills.

- Ability to work independently and as part of a team.

- Strong organizational and time-management skills.

- Experience with negative keyword implementation.

- Experience with search term reports.

- Ability to work night shift hours (9:00 PM - 6:00 AM IST).

- Google Ads certifications are highly preferred.

Preferred Qualifications:

- Experience with other paid advertising platforms (e.g., social media ads).

- Experience with lead generation\