ATIDIV - Associate Performance Marketing Manager

Responsibilities:

Campaign Management & Execution:

- Plan, execute, and manage performance marketing campaigns across channels such as paid search (SEM), paid social (Facebook, Instagram, LinkedIn, TikTok, etc.), display advertising, affiliate marketing, and app install campaigns.

- Develop and implement A/B testing strategies for ad creatives, landing pages, and targeting to optimize campaign performance.

- Monitor campaign performance closely, analyze key metrics (CPA, CAC, ROAS, LTV, etc.), and provide regular reports and insights.

- Ensure campaigns are aligned with overall marketing objectives and brand guidelines.

- Manage campaign budgets effectively and optimize spend to maximize ROI.

Data Analysis & Reporting:

- Utilize analytics platforms (Google Analytics, Adobe Analytics, etc.) to track and analyze campaign performance and identify trends.

- Generate regular performance reports and dashboards, highlighting key insights and recommendations.

- Conduct in-depth analysis of customer behavior and campaign data to identify opportunities for optimization.

- Provide actionable insights to improve campaign performance and drive business growth.

Platform Management & Optimization:

- Manage and optimize campaigns within various advertising platforms (Google Ads, Facebook Ads Manager, etc.

- Stay up-to-date with the latest platform updates and best practices.

- Implement bid management strategies and optimize targeting parameters to improve campaign efficiency.

- Troubleshoot campaign issues and ensure smooth campaign execution.

Collaboration & Communication:

- Collaborate with cross-functional teams, including creative, product, and sales, to ensure campaign alignment.

- Communicate campaign performance and insights to stakeholders effectively.

- Work with external agencies and partners as needed.

- Work with the creative team to produce effective ad creatives.

Market Research & Competitive Analysis:

- Conduct market research to identify target audiences and understand their needs.

- Monitor competitor activity and identify opportunities to gain a competitive advantage.

- Stay up-to-date with industry trends and best practices.

Qualifications:

- Degree in Marketing, Business, or a related field.

- 2-5 years of experience in performance marketing, with a proven track record of driving results.

- Strong understanding of digital marketing channels and platforms, including paid search, paid social, display advertising, and affiliate marketing.

- Proficiency in using analytics platforms (Google Analytics, Adobe Analytics, etc.) and advertising platforms (Google Ads, Facebook Ads Manager, etc.

- Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.

- Excellent communication and collaboration skills.

- Ability to work independently and as part of a team.

- Strong attention to detail and organizational skills.

- Experience with A/B testing and conversion rate optimization.

- Experience with marketing automation tools is a plus.

- Experience in ecommerce is a plus.

- Knowledge of SQL is a plus