Ather Energy - Zonal Marketing Manager

Youll be our: Zonal Marketing Manager.

Youll be based at: Zonal Office (depending on the Zone): Chennai / Ahmedabad.

Youll be Aligned with: Zonal Marketing Head.

Youll be a member of:Marketing Team.

What youll do at Ather:

Zonal Marketing & Business Planning:

- Working closely with the zonal sales heads on monthly, quarterly and annual zonal business plans and drawing a corresponding zonal marketing plan.

- Ensuring zonal marketing planning for all Ather products; Scooter (primary), Accessories, Merchandise, Connected Service, Charging Infrastructure & more.

- Manage Brand Ather in Zone(s).

Conceptualize & manage regional campaigns:

- Derive regional insights from sales funnel, research, market travels and more.

- Build micro-campaigns to leverage regional insights \ solve regional challenges.

- Strengthen brand positioning, build salience and aspiration in the region.

- Build the zonal marketing ecosystem in designated zone(s); creative agency partner, event & activation partners, media partners and more.

- Manage new-market GTM & launches in the zone(s).

- Implementing centrally-driven campaigns in zone(s) via sales & agency partners.

- Provide planning & execution support to sales & dealership teams in driving dealer-driven marketing campaigns (events, test-rides & BTL).

- Handle select central brand projects on a need basis.

- Example: ATL campaigns, researching, solutioning & planning the execution of an all-India brand/business project.

Heres what we are looking for:

- Ability to build new processes and systems to drive marketing operations in zone(s).

- Ability to work with sales counter parts & agency partners.

- Wholistic business understanding: marketing, media, trade & sales.

- Strong brief writing skills.

- Knack of picking customer insights through data & consumer interactions.

- Campaign & project management skills.

- Openness to travel 5 to 7 days every month.

You bring to Ather:

- An MBA in marketing (or related stream) from tier 1/2 institutes.

- Experience of 6-8 years in Sales & Marketing preferably in a hardware product industry.