Astrotalk - Performance Marketing Specialist

Astrotalk is India's leading astrology platform, connecting users with verified astrologers for personalized guidance through chat, call, and video. With a mission to make astrology accessible and trusted, we've served millions of users across the globe through our intuitive and secure platform.

We're looking for a Performance Marketing Specialist to join our fast-growing team. If you're passionate about data-driven marketing, optimizing campaigns, and driving growth, apply now.

Key Responsibilities:

- Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Facebook Ads, and other mobile app advertising platforms.

- Conduct keyword research and audience segmentation to maximize ROI in the mobile app space.

- Implement and monitor A/B tests to enhance ad creatives, targeting, and overall performance.

- Stay up to date with industry trends, tools, and best practices in B2C mobile app performance marketing.

- Identify opportunities to scale campaigns, expand into new channels, and improve cost efficiency.

What We Require :

- 1 year of proven experience in performance marketing for B2C mobile apps (Google Ads, Facebook Ads, or similar platforms).

- Strong analytical and problem-solving skills, with the ability to interpret campaign data and make data-driven decisions.

- Ability to work in a fast-paced, high-growth environment while managing multiple campaigns simultaneously.