Assistant Vice President - Offline Segment - Rural Commerce

We are looking for a VP for end to end launching of new Rozana supermarket stores across India.

About Rozana

Rozana is India's fastest-growing rural commerce company, serving over 20,000 villages across India. Through a powerful combination of large-format offline stores and a hyperlocal commerce app, we are building Bharat's most trusted access platform for daily essentials, lifestyle products, and local services.

Ideal candidate should have multi-location rollout experience in large-format retail, understands Tier 3-4/rural operational challenges, and is capable of managing parallel projects, vendors, real estate, and cross-functional teams.

Key Responsibilities

1. Expansion Planning & Pipeline

- Design and manage the yearly NSO calendar across geographies and store formats

- Work with Strategy, Real Estate, and Business Development to shortlist high-potential towns

- Conduct site visits, feasibility analysis, and catchment profiling

- Plan store sizes, layouts, launch timelines, and Capex estimates

2. Project Management & Store Setup

- Own end-to-end execution from shell to store go-live

- Coordinate with vendors for civil, MEP , interiors, IT, POS, and signage installations

- Track and drive project timelines, budget adherence, quality benchmarks, and handovers

- Create standard playbooks for NSO across regions and formats

3. Vendor, Compliance & Asset Coordination

- Manage a network of project vendors, contractors, and local government consultants

- Ensure all licenses, fire NOCs, shop establishment acts, and safety clearances are in place

- Coordinate procurement and timely delivery of store assets (fixtures, furniture, inventory racks)

- Set up essential utilities and connectivity (power, water, POS, internet) before launch

4. Team Mobilization & Store Launch

- Align with Ops, HR, and Admin for hiring and onboarding of store staff

- Coordinate with Category, Visual Merchandising, and Marketing for store readiness

- Plan and execute launch-day readiness: inventory load-in, POS testing, dry runs

- Own the SOPs for store handoff to the Operations team

5. Governance, Reporting & Scalability

- Build a central NSO dashboard for visibility across all projects

- Standardize processes for faster rollout with minimal leakages

- Maintain control over project delays, vendor issues, or compliance bottlenecks

- Drive cost-efficient, high-quality scale-up aligned with Rozana's rural expansion goals

- Strong field execution experience

- High project ownership and ability to manage multiple simultaneous sites

- Familiarity with local government regulations, licenses, and retail infra standards

- Strong negotiation, vendor management, and team leadership skills

- Comfortable with travel for projects