Assistant Vice President - Marketing - Travel Startup

About MetaMorph:

Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle360.

About our Client:

Backed by a leading VC, they are expanding aggressively scaling from 30 to 100 properties and targeting a 5x revenue growth in the next two years.

Their vision is to define and lead this emerging space within India's travel industry.

The Role:

- Were looking for a full-stack AVP Marketing with deep expertise in both brand and performance marketing, and experience in multi-location consumer businesses like hospitality, QSR, F&B, or retail.

- This person will lead all marketing functions brand, performance, social media, content, CRM, and offline activations and build a strong hyperlocal marketing engine that drives bookings and community engagement across India.

What Youll Do:

- Build and execute location-specific campaigns to ramp up bookings at newly launched hostels.

- Drive brand salience across Gen Z audiences through sharp storytelling, content, and partnerships.

- Design and implement systems to measure ROI across all marketing channels (CAC, ROAS, LTV, etc.

- Build and mentor a high-performance marketing team.

- Partner with Founders, Revenue, Product, and Operations to align growth with business goals.

Who You Are:

- Strong track record in both performance and brand marketing non-negotiable.

- Proven ability to lead hyperlocal and national marketing strategies for multi-location businesses.

- Demonstrated experience in scaling marketing to support 2x3x revenue growth.

- Strong analytical mindset fluent in data, metrics, attribution models.

- Deep familiarity with Gen Z platforms, digital behaviors, and content trends.

- High ownership mindset with bias for speed and measurable outcomes.