Assistant Vice President - Marketing - Insurance

Job Title: AVP - Marketing

Location: Lower Parel, Mumbai

Industry: Insurance (Travel)

Experience: 14+ years in marketing, preferably in BFSI or insurance

Role Overview:

We are seeking a dynamic and strategic AVP - Marketing to lead the planning and execution of integrated marketing campaigns, brand-building initiatives, and communications. The ideal candidate will bring a strong understanding of the insurance industry, have a creative eye for storytelling, and demonstrate the ability to drive brand visibility and customer engagement through impactful marketing programs.

Key Responsibilities:

Campaign Strategy & Execution

- Develop and manage 360-degree marketing campaigns across digital, print, OOH, and BTL channels.

- Align marketing plans with business goals, product launches, and customer acquisition objectives.

- Collaborate with cross-functional teams to localise and adapt campaigns based on regional needs.

Brand Management

- Define and refine the company's brand strategy, voice, and visual identity across touchpoints.

- Ensure brand consistency in messaging, tone, and visual representation across platforms.

- Manage brand health metrics and conduct regular brand audits.

Public Relations & Communications

- Lead PR strategy, manage media relationships, and oversee press releases and external communications.

- Position the company and leadership as thought leaders through media opportunities, speaking engagements, and editorial content.

- Manage crisis communications and reputational risk in alignment with compliance and legal.

Content & Corporate Communication

- Oversee the development of engaging content for campaigns, brochures, newsletters, and digital assets.

- Craft executive messaging, internal communications, and corporate announcements in collaboration with HR and leadership.

Agency & Vendor Management

- Manage and coordinate with creative, media, and PR agencies to ensure timely and cost-effective execution.

- Negotiate contracts, track deliverables, and ensure quality standards.

Qualifications & Skills:

- MBA in Marketing, Communications, or a related field.

- 14+ years of experience in marketing, with at least 5 years in the insurance or BFSI sector.

- Proven track record in leading multi-channel marketing campaigns and brand initiatives.

- Strong understanding of PR, corporate communications, and media strategy.

- Excellent written and verbal communication skills.

- Ability to manage budgets and multiple external stakeholders.

Preferred Attributes:

- Data-driven mindset with a strong grasp of marketing analytics and campaign ROI.

- Creative thinker with a strong aesthetic sense and attention to detail.

- Agile and collaborative team leader with the ability to influence senior stakeholders.