Assistant Vice President - Lead Generation - Software

- Looking for candidates from Fintech Software background generating leads from international market.

- Develop and execute a comprehensive, multi-channel lead generation strategy.

- Design and oversee lead generation campaigns across digital marketing, content, social media, events, email, and partnerships.

- Utilize data and analytics to monitor, optimize, and report on lead generation performance.

- Collaborate with the sales team to define lead qualification criteria and develop nurturing programs.

- Lead, mentor, and scale a high-performing lead generation team.

- Conduct market research and segmentation analysis for targeted campaigns.

- Manage the lead generation budget for optimal ROI.