Location: Mumbai

Department: Marketing & Communications

Job Overview:

We are looking for a talented and results-driven Marketing and Communication lead with a primary focus on Marketing (70%) and Communication (30%), particularly Outreach, Public Relations (PR), and Online Reputation Management (ORM).

The ideal candidate will bring a strong understanding of RBI and SEBI regulations and will have prior experience in the BFSI (Banking, Financial Services, and Insurance) sector.

This role demands a strategic thinker with a passion for creating compelling marketing campaigns, building strong brand presence, and ensuring the company's image is effectively communicated across all platforms.

Key Responsibilities:

Marketing Strategy & Execution (70%):

- Develop and Implement Marketing Campaigns: Design and execute marketing campaigns that drive brand awareness, customer acquisition, and retention across digital and traditional channels.

- Brand Strategy & Positioning: Lead the development of brand messaging, positioning, and differentiation strategies in line with company objectives and industry trends.

- Digital Marketing: Manage and optimize digital marketing efforts including SEO, SEM, social media, email marketing, content marketing, and display advertising to enhance brand visibility and engagement.

- Content Strategy: Oversee the creation and curation of engaging content across various digital platforms to ensure consistency in tone, messaging, and visual identity.

- Market Research & Insights: Conduct regular competitor analysis and market research to identify industry trends, customer needs, and new opportunities for growth.

- Lead Generation: Design and implement strategies to drive lead generation, leveraging both inbound and outbound marketing tactics.

- Campaign Analytics & Reporting: Measure the effectiveness of marketing campaigns using relevant metrics, adjusting strategies for optimal performance.

Communication & Outreach (30%):

- Public Relations (PR): Develop and execute PR strategies that align with the company's marketing goals, ensuring positive media coverage and strengthening relationships with key media contacts.

- Content Creation for Outreach: Write and distribute press releases, media kits, articles, and blog posts. Coordinate interviews and spokesperson opportunities with media.

- Influencer & Stakeholder Engagement: Build and maintain relationships with influencers, thought leaders, and industry stakeholders to foster collaboration and positive visibility.

- Online Reputation Management (ORM): Oversee the company's online presence and reputation, monitoring social media platforms, forums, and other online channels for brand mentions and respond to both positive and negative feedback in a timely manner.

- Crisis Communication: Manage communication during a PR crisis, including developing responses and communicating with stakeholders in a clear and consistent manner.

Compliance with RBI & SEBI Regulations:

- Ensure all marketing and communication initiatives are fully compliant with RBI and SEBI regulations and guidelines.

- Collaborate with the legal and compliance teams to review marketing materials and ensure compliance with regulatory standards.

- Stay up to date with changes in financial regulations and incorporate necessary adjustments into marketing and PR activities.

Branding and Customer Experience:

- Strengthen brand equity by maintaining consistency in messaging, visual identity, and customer experience across all touchpoints.

- Work closely with cross-functional teams (sales, product, customer service) to ensure marketing materials and messaging align with the company's overall goals.

- Analyse customer feedback and satisfaction metrics to fine-tune marketing campaigns and improve the customer journey.

Budget Management:

- Manage the marketing budget, ensuring efficient allocation of resources across channels and campaigns.

- Track ROI on marketing spend and optimize budget allocation to maximize impact.

Required Skills & Qualifications:

Experience:

- Minimum of 8-10 years of experience in Marketing and Communication, with significant exposure to PR, Online Reputation Management, and BFSI industry experience preferred.

- Proven experience in developing and executing marketing campaigns, with a focus on digital marketing and content marketing.

- Solid understanding of RBI and SEBI regulations, with the ability to ensure all marketing and communications strategies are compliant.

Knowledge & Expertise:

- Expertise in developing integrated marketing strategies with a mix of digital, content, PR, and traditional marketing tactics.

- Strong knowledge of public relations, media relations, and crisis communication.

- Proficient in ORM tools and platforms to monitor and manage the brands reputation online.

- A deep understanding of BFSI sector-specific marketing and communication practices.

Skills:

- Excellent written and verbal communication skills with the ability to craft compelling narratives.

- Strong analytical skills to assess the performance of marketing campaigns and optimize efforts.

- Track record of managing digital creative agencies and PR agencies.

- Project management experience with the ability to handle multiple initiatives simultaneously.

- Ability to work under pressure and meet deadlines while maintaining high-quality standards.

Qualifications:

- Masters degree in marketing, Communications, Public Relations, or a related field.

- Professional certifications in Digital Marketing or Public Relations are advantageous.

Desirable Traits:

- Creative Thinking: Ability to think strategically and creatively to solve marketing and communication challenges.

- Relationship Building: Strong interpersonal skills, particularly in building relationships with media, influencers, and stakeholders.

- Attention to Detail: A meticulous approach to content creation, messaging, and compliance.

- Proactive & Results-Oriented: Ability to take initiative and deliver measurable results.

What We Offer:

- Opportunity to work in a fast-paced, dynamic environment within the BFSI sector.

- Career growth and professional development opportunities.

- Collaborative and inclusive work culture.