Assistant Manager - Marketing - Paints Industry

Key Responsibilities:

- Strategic Marketing Support: Assist in developing and executing region-specific marketing strategies aligned with business goals.

- Brand Positioning: Strengthen brand visibility and resonance across diverse African consumer segments.

- Trade Marketing Execution: Drive channel engagement through dealer activations, contractor programs, and retail initiatives.

- Market Intelligence: Conduct competitive analysis, monitor trends, and identify growth opportunities across assigned territories.

- Cross-Functional Collaboration: Work closely with Sales, Operations, and Product teams to ensure cohesive market execution.

Ideal Candidate Profile:

- 8-10 years of marketing experience in the Paint industry, with hands-on exposure to African markets.

- Strong grasp of channel dynamics-B2B, B2C, and project segments.

- Experience in trade marketing, campaign management, and product launches.

- Excellent communication and stakeholder management skills.

- Willingness to travel across West Africa as needed.

- French language proficiency is a plus.