Assistant Manager - Marketing - Jewellery Brand

Assistant Manager - Marketing

Industry: Luxury Jewellery Brand.

Experience: 5+ years.

Education: MBA in Marketing (preferred).

About the Role:

We are seeking a Marketing Assistant to support the execution of marketing initiatives for our luxury jewellery brand.

The ideal candidate should have hands-on experience in marketing collaterals, events, content, CRM, PR, and digital marketing with strong coordination and execution skills.

This role requires a detail-oriented professional with a flair for creativity, strong organizational skills, and the ability to manage both local and outstation marketing activities.

Key Responsibilities:

- Ensure consistent brand messaging and premium aesthetics across stores.

Content & Digital Marketing;

- Contribute to content creation for digital platforms, social media, and campaigns.

- Support execution of digital marketing initiatives, SEO/SEM activities, and analytics.

Events & PR:

- Support planning and execution of events, exhibitions, and brand activations.

- Liaise with PR agencies and media partners to maximize brand visibility.

CRM & Customer Engagement:

- Assist in managing CRM initiatives, customer outreach, and loyalty programs.

- Work with sales teams to ensure customer engagement strategies are well executed.

Corporate Tie-ups & Partnerships:

- Identify and support execution of corporate tie-ups and brand partnerships.

- Drive local and outstation marketing campaigns to expand brand presence.

Agency & Vendor Management:

- Coordinate with creative, media, and event agencies for smooth execution of campaigns.

- Manage budgets and timelines effectively.

Key Requirements:

- MBA in Marketing with at least 5 years of relevant experience.

- Prior experience in luxury retail, jewellery, lifestyle, or consumer-facing industries preferred.

- Strong understanding of marketing communications, digital marketing, events, and PR.

- Excellent coordination, project management, and communication skills.

- Creative mindset with strong attention to detail and aesthetics.

- Ability to manage multiple stakeholders, agencies, and vendors.