Assistant Manager - Marketing - Construction/Real Estate Business

Assistant Manager - Marketing

Job Summary:

We are looking for a dynamic and driven Assistant Manager - Marketing to oversee marketing operations and business development activities in Muzaffarpur and surrounding territories.

The ideal candidate will have a strong background in the construction, real estate, or interior design industry, with hands-on experience in channel marketing, dealer management, and on-ground brand activation.

This role involves a mix of strategic planning and field execution, with a focus on driving market presence, lead generation, and sales support.

Key Responsibilities:

Channel & Dealer Marketing:

- Develop and execute marketing strategies to support sales through dealer, distributor, and retailer networks.

- Regularly engage with channel partners to promote products, understand market feedback, and increase brand visibility.

Brand Activation & Promotions:

- Plan and implement local marketing campaigns, in-store branding, events, trade shows, and influencer tie-ups.

- Collaborate with the sales team to execute promotional activities and ensure alignment with brand guidelines.

Market Intelligence & Competitor Analysis:

- Monitor market trends, customer preferences, and competitor activities to identify growth opportunities.

- Provide actionable insights to the regional and central marketing teams.

Lead Generation & Sales Enablement:

- Support sales teams with collaterals, product training, and customer engagement tools.

- Drive local initiatives for architects, builders, interior designers, and contractors to generate qualified leads.

Digital & Offline Integration:

- Work closely with the central digital team to implement region-specific online campaigns and performance tracking.

- Ensure cohesive messaging across offline and online marketing channels.

Reporting & Budget Management:

- Maintain records of marketing spend, ROI, and activity reports.

- Ensure effective utilization of marketing budgets for maximum impact.

Candidate Requirements:

- 5-10 years of relevant experience in marketing roles within the construction, real estate, interiors, or building materials industry.

- Strong knowledge of B2B and B2C marketing, especially in tier 2/3 city markets.

- Experience in handling channel partners, field activations, and regional promotions.

- Excellent communication, negotiation, and interpersonal skills.

- Ability to work independently and collaborate across departments