Assistant Manager - Digital Marketing

- We're seeking an Assistant Manager Digital Marketing to play a pivotal role in driving our agency's growth and brand leadership.

- Drive the paid marketing initiatives and nurture.

- This dynamic position requires a results-oriented marketer who can develop and execute strategic campaigns, manage performance marketing across multiple channels, and optimize marketing automation to nurture leads effectively.

- The ideal candidate is a proactive go-getter with strong analytical skills, creative storytelling ability, and the agility to thrive in a fast-paced marketing environment.

Key Responsibilities:.

- Design and execute strategies to position the agency as an industry leader in end-to-end marketing solutions.

- Enhance brand equity through consistent messaging, impactful campaigns, and compelling storytelling.

- Create marketing assets, including creatives, blogs, case studies, whitepapers, and campaign materials.

- Plan and manage content strategies aligned with the agency's offerings and industry trends.

- Drive conversations across various communities to strengthen the agency's presence and engage relevant audiences.

- Lead performance marketing initiatives, including paid advertising campaigns across platforms.

- Continuously test and optimize ad creatives, copy, and landing pages for maximum conversion.

- Monitor and analyze campaign metrics to improve ROI and achieve defined KPIs.

- Manage and enhance marketing workflows to improve lead nurturing and streamline processes.

- Implement strategies for effective utilization of marketing automation platforms to drive campaign success.

- Plan and execute events, webinars, and conferences to increase brand visibility and engage potential clients.

- Drive strategic lead generation initiatives aimed at expanding the agency's client base.

- Develop and lead campaigns to strengthen brand presence in key markets.

- Capitalize on opportunities to position the agency as an innovator in marketing automation and digital performance.