Assistant Manager - Digital Marketing

Key Responsibilities & KRAs:

Brand Identity & Awareness Through Social Media:

- Build and manage the brands voice, tone, and visual identity across all social media platforms.

- Plan and execute campaigns to increase brand recall and community engagement.

- Track brand mentions, sentiment, and audience interaction metrics.

- Digital & Performance Marketing (Meta Ads Management)

- Strategize, execute, and optimize paid campaigns across platforms (Meta, Instagram, etc.).

Monitor ad performance, manage budgets, and deliver measurable ROI through CPL, CTR, and conversions.

- Analyze audience behavior and improve targeting strategies.

- TripAdvisor & GMB Optimization

- Optimize listings, reviews, and content on TripAdvisor, Google My Business (GMB), and other travel/discovery platforms.

- Improve SEO rankings and engagement through updated information and active community management.

- Analyze insights and feedback to improve customer experience online.

- Events & Promotions Planning, Strategy & Online Marketing

- Develop and execute digital strategies for events, seasonal promotions, and campaigns.

- Collaborate with internal teams and partners to drive participation and visibility.

- Create integrated campaigns spanning social, email, and performance channels.

- Creative Concepts & Engagement Strategies

- Conceptualize innovative content ideas, campaigns, and visual themes for social media and digital campaigns.

- Work closely with designers, content writers, and videographers for execution.

- Drive follower growth and interaction through reels, stories, contests, and trends.

- Agency & Vendor Management

- Liaise with creative, media, influencer, and production agencies to deliver marketing initiatives.

- Oversee deliverables, performance, and budgets in alignment with marketing goals.

- Maintain timelines, briefs, and quality standards.

- Influencer Management

- Identify, collaborate, and manage relationships with micro and macro influencers.

- Negotiate contracts, track deliverables, and analyze campaign reach and impact.

- Build long-term influencer partnerships aligned with brand values.

- Photography & Social Media Shoots (Planning & Execution)

- Plan and execute brand and lifestyle photoshoots for digital use.

- Develop storyboards, shoot plans, and creative directions.

- Coordinate with photographers, stylists, and venues for seamless production.

Required Skills & Competencies:

- Proven experience in digital marketing, brand strategy, and campaign management.

- Hands-on expertise with Meta Ads Manager, Instagram Reels, Google My Business, and TripAdvisor.

- Strong creative sensibility with a good understanding of design and content formats.

- Familiarity with analytics tools (Google Analytics, Meta Insights, etc.).

- Excellent project management, communication, and stakeholder coordination skills.

- Experience in working with cross-functional teams, vendors, and creative agencies.

Preferred Qualifications:

- Bachelor's or Masters degree in Marketing, Mass Communication, Digital Media, or a related field.

- Certifications in Google Ads, Meta Blueprint, SEO/SEM, or Performance Marketing are a plus.