Assistant General Manager - Marketing - Hospitality

Hiring for a well known Indian FMCG conglomerate for their Luxury properties.

Incumbent MUST have depth in marketing & communication and Hospitality Industry.

Job Description

Strategic Overview & Governance

- Act as a central supervisory authority for all hospitality marketing initiatives across properties.

- Review annual marketing plans, budgets, campaign calendars, and brand collaterals shared by respective property teams or marketing agencies.

Performance Monitoring & Analytics

- Monitor KPIs such as occupancy trends, and digital performance metrics (traffic, conversion, RoAS).

- Conduct regular marketing audits, benchmark performance, and recommend course corrections or strategic shifts where needed.

- Present performance insights and recommendations to senior leadership.

Brand Consistency

- Ensure consistent brand image across all guest-facing and digital touchpoints in sync with brand philosophy.

- Guide the development and use of corporate brand assets and content, ensuring quality and alignment with premium positioning.

Advisory to Property Marketing Teams

- Serve as an internal consultant to property-level marketing leads or agency partners, offering strategic direction and marketing best practices.

- Help teams leverage the right mix of traditional and digital tools to achieve visibility and commercial success.

Online Reputation & Review Management Supervision

- Montor & review reputation performance of all properties across platforms like TripAdvisor, Google Reviews, Booking.com, MakeMyTrip, etc.

- Guide property marketing teams to ensure timely responses, sentiment tracking, guest feedback loops, and service recovery communication.

- Benchmark review scores across competitors and provide strategic input to enhance ratings and guest perceptions.

- Monitor Social Listening Reports and escalate issues or patterns that may impact brand equity.

Innovation & Market Intelligence

- Stay updated on trends in hospitality marketing, guest behavior, luxury travel, and digital disruption.

- Recommend innovative ideas and pilot initiatives for group-wide marketing excellence.

- Hands on understanding of Hospitality marketing.

- Understanding of SEO, Social Media management.

- Understanding of mystry audit, online reputation management, review management.

- Understanding of Performance marketing on travel aggregator platforms and overall performance management.